Fabrics will be sourced from Carolina Cotton Works. Dawson has negotiated excellent terms with both companies, using her contacts within the fashion and design industry. Despite the higher base costs, Ms. Dawson insists on using US based manufacturers for three major reasons.
Sell the hottest trends and fashions with your own retail clothing store or fashion boutique. Use this free clothing line business plan to get your business started, including setting up an online clothing store.
We will locate Booming Boutique in downtown Pleasantville, Florida, which is a popular retirement and tourist destination. In turn, we would hope to penetrate a sizable portion of the online retail market.
There are roughly 75 million Baby Boomers, half of which are women.
In Pleasantville, the current population is just fewer than 40, We will initially seek customers locally, but will increase our reach as we build our brand and secure our image. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign.
Mathews has worked ten years in the retail industry, including four years as the manager of business plan fashion warehouse showroom antique furniture shop. Our company will generate revenue from the retail sale of clothing and other merchandise. We will achieve month-to-month profitability within the first year.
We are currently seeking additional funding from outside angel investors and business loans. Start-up funds will be used for renovations, inventory and operating expenses such as rent, utilities and payroll. Further, most of our initial investment will also be used to purchase retail equipment and inventory software — all of which will produce future benefits for the company.
A small portion of our investment will be used to create an online clothing store. There are inexpensive e-commerce tools that provide a very easy way to create an online boutique store where we can sell our fashions all over the world.
We hold equal shares of ownership in the company. As our local population ages and more Baby Boomers reach retirement-age and migrate to Florida, we recognize the need for a shop that caters to the up-beat, fashion-forward Baby Boomer generation who want to look and feel young.
However, we have identified an ideal spot in the downtown district of Pleasantville.
The gorgeous area includes numerous restaurants, an art gallery, coffee shop, candy store and a picturesque park in the town square.
When considering the addition of wall mounts for merchandise, multi-level clothing displays as well as creative floor planning, this facility is large enough to support future growth. Additionally, we will be able to conduct all aspects of our business from this location since it has access to a loading dock and a back office for managers.
This includes deliveries and shipments, inventory management and administrative duties such as finance, buying and marketing. Once we launch Booming Boutique, our primary asset will be our brand, which will convey style, quality and a great shopping experience.
In the long-term, it is this brand that will separate Booming Boutique from other retailers both locally and nationally. While apparel, such as business clothing, casual wear, jeans and formal wear will be our main staple, we will also offer some accessories such as belts, scarves, and hats.
Our pricing structure will remain flexible, as we will implement suggested retail pricing on common brands as well as the standard practice of keystoning prices.Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products.
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