Marketing 4p of shampoo for men

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Marketing 4p of shampoo for men

Let us start the Nivea Marketing Mix: Products are the backbone for Nivea. In order to come up with products, once should understand about the market and what the market wants from the company.

Nivea Marketing Mix (4Ps) Strategy | MBA

This is what Nivea works upon. They do extensive market research to understand what people want from Nivea. They adopt various techniques to gather information such as directly from customers or through product testing. One such example include introduction of Nivea Visage that targeted girls between the age group 13 to 19 years.

This added to the success story of Nivea. Product line consists of skin care products, face care and personal care products. Under face care, it has Nivea Visage, Vital. Lip care and Nivea for men. Personal care includes Nivea Deo, Nivea bath care and hair care.

Find a shampoo manufacturer to produce your custom made hair care products.

This explains the product strategy in the marketing mix of Nivea. Pricing strategy plays an important aspect of marketing mix. Price of the products mainly depends upon production costs. Nivea take care of its customers that they are getting more value than what they are paying.

When they re launch their product Nivea Visage, they brought it at higher prices because of new formula and packaging. There is a very unique strategy adopted by Nivea with their retailers.

They have made a rule that they will sell the products to retailers at one price. Now, these retailers can in turn sell to customers at any price. Thus, you can find prices do differ at different places. Nivea has a very strong distribution channel. Distribution channel plays vital role to make the products available to the customers.Our vision is a new way of doing business – one that delivers growth by serving society and the planet.

4P's Of Marketing Product Mix: This shampoo does seven benefit for customers hair and scalp, its fight dryness, calms itching, and relieves irritation, reduces redness, control . A good way to introduce the subject of sexual problems is to treat the patient as part of a larger population.

For example, you might say, “Many of my patients with . Desire to be Seen as a Tough Man: Not many shampoos are marketed specifically to men. Most men don’t ask too much from their hair, but they do want freedom from flakes and attention from attractive women.

This commercial shows a successful athlete claiming that at least some of his success comes from Head & Shoulders. Kick back. Chill out.

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Look great. A man’s life is full of compromises. Your barbershop experience shouldn’t be one. Eye-catching cuts for men. Hot towel shaves. Beard Trims.

Marketing 4p of shampoo for men

consists of the 4 P: Product, Place, Price, and Promotion. The 4P relate to the marketing tactics used by a specific company in accordance with a previously developed marketing plan.

Nivea Marketing Mix (4Ps) Strategy | MBA