It is now focused on evolution not revolution and will focus on developing its customer service, the EE brand and convergence plans as it looks to become the telecoms firm of choice.
And if even one element is off the mark, a promising product or service can fail completely and end up costing the company substantially. The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering.
Price, Product, Promotion, and Place. But the 4Ps serve as a great place to start planning for the product or even to evaluate an existing product offering.
All products follow a logical product life cycle and it is vital for marketers to understand and plan for the various stages and their unique challenges.
It is key to understand those problems that the product is attempting to solve. The benefits offered by the product Next plc markeitng strategy all its features need to be understood and the unique selling proposition of the product need to be studied.
In addition, the potential buyers of the product need to be identified and understood. Price Price covers the actual amount the end user is expected to pay for a product.
How a product is priced will directly affect how it sells. This is linked to what the perceived value of the product is to the customer rather than an objective costing of the product on offer.
If a product is priced higher or lower than its perceived value, then it will not sell. This is why it is imperative to understand how a customer sees what you are selling. If there is a positive customer value, than a product may be successfully priced higher than its objective monetary value.
Conversely, if a product has little value in the eyes of the consumer, then it may need to be underpriced to sell. Price may also be affected by distribution plans, value chain costs and markups and how competitors price a rival product.
Promotion The marketing communication strategies and techniques all fall under the promotion heading. These may include advertisingsales promotions, special offers and public relations. Whatever the channel used, it is necessary for it to be suitable for the product, the price and the end user it is being marketed to.
It is important to differentiate between marketing and promotion. Promotion is just the communication aspect of the entire marketing function. Place Place or placement has to do with how the product will be provided to the customer. Distribution is a key element of placement. The placement strategy will help assess what channel is the most suited to a product.
How a product is accessed by the end user also needs to compliment the rest of the product strategy. And get regular tips and tricks on topics such as marketing, financing, strategy, and management, so you can start and grow your company more successful.
Together, elements in these four categories help develop marketing strategies and tactics. Through the use of this tool, the attempt is to satisfy both the customer and the seller. These four variables are interdependent and need to be planned in conjunction with one another to ensure that the action plans within all four are complimentary and aligned.
Help Achieve Marketing Targets Through the use of this set of variables, the company can achieve its marketing targets such as sales, profits, and customer retention and satisfaction.
Flexible Concept The marketing mix is a fluid and flexible concept and the focus on any one variable may be increased or decreased given unique marketing conditions and customer requirements. Constant Monitoring It is vital to keep an eye on changing trends and requirements, within the company as well as in the market to ensure that the elements in marketing mix stays relevant and updated.
Role of Marketing Manager A mature, intelligent and innovative marketing manager needs to be at the helm of the marketing mix.
This pivotal role means that this manager is responsible for achieving desired results through the skill manipulation of these variables.
Customer as a focal point A vital feature of the marketing mix is that the customer is the focal point of the activity. The value of the product is determined by customer perceptions and the goal is to achieve a satisfied and loyal customer.
This video shows how you can create value by using the marketing mix. But relying on just these can lead to inaccurate assumptions that may not end up delivering results. To ensure a marketing mix that is based in research and combines facts with innovation, a manager should go through the following systematic process: Through customer surveys or focus groups, there needs to be an identification of how important this USP is to the consumer and whether they are intrigued by the offering.
It needs to be clearly understood what the key features and benefits of the product are and whether they will help ensure sales. Understanding the Consumer The second step is to understand the consumer.Assignment – Marketing Plan for NEXT PLC In this marketing plan, the execution of marketing strategy of an existing organization that is ‘NEXT’ will be discussed.
In this plan the marketing strategies implementation will be discussed in detail. The benefits of a planned marketing strategy are numerous. Business owners often rely solely on their intuition to make business decisions.
While this informal knowledge is important in the decision-making process, it may not provide you with all the facts you need to achieve marketing results.
Next quarter? The following year?.
What will your marketing strategy look like in ? Do you plan to do the same again, copy the competition, optimize or rip it up and start again? Four options for next year’s marketing strategy. By Jeff Rajeck October 4th It’s that time of year again.
Centaur Communications Ltd (a member of the Centaur Media plc group. "Next Plc Markeitng Strategy" Essays and Research Papers Next Plc Markeitng Strategy Next plc designs, manufactures, and distributes clothing and home furnishing and accessory items to nearly Next retail stores and through the company's Next Directory mail order sales catalog.
Next Marketing Inc. an experiential marketing agency specializing in sponsorship activation, sports marketing, automotive events, retail promotions, mobile marketing tours, B-to-B road shows, hospitality events, PR Stunts, on-premise product sampling and consumer events.
Marketing Strategy Report for NEXT PLC The Next brand was established in and now has over stores in the UK while also operating internationally with .